Hala Zamani, an abstract artist from Dubai commissioned and so we design to develop her very own brand identity and logo. During my time with the company, I had the pleasure of assisting with this project. Two of my design directions were presented to the client.
*ALL ARTWORK USED IN IMAGES ARE THE PROPERTY OF HALA ZAMANI. ALL WRITING PRESENTED WAS WITTEN AND DEVELOPED BASED ON MY DESIGN CONCEPTS BY AND SO WE DESIGN.*
My initial sketches and mood boards
Direction 1 : Journeys and Landscapes Travelled
Just as the depth of a mountainous landscape that covers the spectrum of a light range, almost reflecting the sky, and moves to the foreground to form a solid, clear and heavy range, Hala Zamani’s creative process is on a journey to capture the lightest to the deepest emotions and turn them into expression on a canvas.
Direction 2: A Gateway to Liberation
Few are the people who can take a leap and discover their inner emotions let alone manifest it on canvas. Hala Zamani’s work is a gateway into her inner self, where she freely experiences a range of feelings and brings them back, in harmony, in paint strokes, in randomness or in disruption. This is a journey with an elevated sense, a genuine journey into her being.
